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Jay Rooney's avatar

“The Substack/Pangram partnership was built to restore trust between writers and readers, but the irony is, I suspect, that it will only serve to further fray it.”

Bingo 💯💯💯

Ruv Draba's avatar

Tim, my compliments on the rethinking and also the publishing of the rethinking. Those are rare here. I was also interested to note that you work in biomedical; I do a fair bit of informatic work with Australia's drug and devices regulator. I was glad to see efficacy vs effectiveness brought up.

I feel I also owe you a sort of opportunity-cost apology. I didn't realise you'd reflect so deeply, and to some extent I have let you down. I had an article sitting in the background which I could have offered you to read, but didn't. I hesitated because that reads as self-promotion on Substack, but this article talks quantitatively about risk to authors and also the risk of 'overfitting' -- which is typically what happens when a vendor tries to fine-tune a detector too high in machine learning. It comes from a place that has seen and deployed such detectors before. [https://substack.com/home/post/p-208793746]

And since I'm now offering you further information, I'd also invite you to revisit questions of authorship and motive. I have some links to help with that too.

Several writers have useful things to say about the notion of authorship. It has cultural and contextual character that has been oversimplified in the AI debate. Psychologist @Matt Grawitch has a good piece on substance vs translation [https://substack.com/home/post/p-183457261], and @nochka (Valentina) has an illuminating exposition from the world of perfume. [https://substack.com/home/post/p-208563772]. @Daniel P Hirschi explains why as someone who thinks outside English, machine translation is the *last step* -- the substantive authoring is done upstream, in a non-English language. [https://www.midliferegeneration.com/p/there-is-a-human-behind-these-words]

And in the light of what is known and reasonably *should* be known, I'd also invite you to revisit motive in both Substack and the Pangram vendor here. You granted pure motive to vendor and operator without ever checking the evidence, and that risks being a virtue-signal foreclosing a legitimate topic to examine.

Firstly, Pangram is accountable for what it does and doesn't disclose -- and it is not transparent with its data and independent assurance. If its AI-detector were a regulated medical product you'd want clear claims, indications, contraindications, and disclosure and independent assurance of what was tested on and how much of it. Pangram has published some results but there has been no independent assurance of them. Reliable disclosure is very much *not* what Pangram has done. It's hard to credit the claims without it. There's a strong commercial incentive to overpromise, commercialise on the fear here, then cash out as the fear ebbs.

Further, Pangram does *not* have to sell this product for uses that it knows or reasonably should know might bring its prospective customers and *their* customers into moral jeopardy. There are real questions to answer here given that the technology isn't as new as it looks -- those researching it know that it has been around since the 1990s, and that it has been continuously developing. We know a lot about how it works and fails. The information industry operates much like the Wild West, because regulators are still catching up. Asking questions is how we help it mature.

Secondly, there's no better time to examine motive than when norms are being established from a position of power and privilege, and money is at stake . It's fair to ask how well what is being introduced aligns with the stated benefits, what else might have been done, and what operator/vendor benefits are *also* being promoted without disclosure.

Chris Best has not being been entirely frank and transparent with his announcement. He singled out 'users worried about AI' and pitched this as service to them. But this service costs Substack money, and Substack's charity tends to be targeted toward the brand (e.g. Substack Defense), so this deserves further scrutiny.

In fact, he has another dog in this fight because AI undermines the referral algorithm which differentiates Substack. I wrote about that in a sidebar chat with a guitar-pedal manufacturer who is also on Substack: [https://substack.com/@ruvdraba/note/c-304432384] It explains how Substack's particular approach of disclosure-with-enforcement offers strategic benefit for Substack and how it's risk-shifting to authors in particular.

And then there's this curio. Apparently Substack wants to offer a two-tier service: bestsellers get sponsored AI access to reader reaction; everyone else gets Pangram, a head-pat and an invitation to subscribe. [https://substack.com/@ruvdraba/note/c-304949438]

In update, there's also this. At best, Chris isn't reading the room well. At worst, he's brand-building from both initiatives. [https://substack.com/@ruvdraba/note/c-305951030]

Tim, the issue here isn't entertaining people, nor (for me at least) clickbaiting off a hot topic. This topic falls into my bailiwick. Ethically I have a code of conduct which says I can't *not* comment, and commentary displaces other things I'd rather be doing.

The key issue is that this announcement was made overnight, was done *to* the community, not *with* the community, and it was billed as supporting a duty of disclosure that was never discussed, which still has not been introduced to the Terms of Service, and which was instantly enforced at an uncalibrated and unmanaged authors’ risk in a way guaranteed to immediately be both alarming and divisive.

We didn't choose the framing, but now the conversation deserves to run as long as it needs to. We can each form our own inferences, but we can't build effective consensus, community ethics nor reciprocal accountability from individual inference alone.

All the best, RD.

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